La Mer introduces The Moisturizing Soft Lotion

Published: 2016-06-20 by Marina Milojević in Skin Care

The house of La Mer is coming out with a number of new products this summer. The upscale beauty brand has recently introduced The Perfecting Treatment, a pink-colored cream-gel that diminishes dullness, reduces visible redness, and energizes the skin. This time, La Mer revisits its cult moisturizer, Crème de La Mer, and offers it in a new lightweight and convenient lotion formula.

La Mer The Moisturizing Soft Lotion clear background

The original Crème de La Mer is a rich and nourishing, transformative treatment for dry and severely dehydrated skin. Since a great number of consumers find this thick, luxurious moisturizer a bit heavy for daily use, La Meir came up with a full range of more convenient textures, suitable for every skin type. The cult-favorite Crème de La Mer is therefore available as a Moisturizing Gel Cream, Moisturizing Soft Cream, and more recently as The Moisturizing Soft Lotion.

la-mer-moisturizers

The Moisturizing Soft Lotion features the same rich texture as the Soft Cream, but in a lighter, lotion-like formula. Its weightless texture quickly penetrates the skin and leaves a fine, velvety finish, combined with a sensation of ultimate freshness. As explained by the luxury beauty brand, the lotion is formulated using nanotechnology, and infused with a potent concentration of La Mer’s signature ingredient: nutrient-rich Miracle Broth™. The formula incorporates an innovative delivery system based on soft lotion capsules that drive nourishing ingredients deep into the skin. The original cream’s signature moisture spheres are now micronized and suspended in a hydrating gel that drenches skin in refreshing moisture, and plumps up from within. As an additional benefit, The Moisturizing Soft Lotion reduces redness, irritation, and softens the look of fine lines and wrinkles.

La Mer The Moisturizing Soft Lotion

A fluid new texture is housed in a sleek white tube with a pump dispenser. To use pat a small amount between fingertips to release the Miracle Broth and press gently into skin. The Moisturizing Soft Lotion by La Mer retails at $260 for a 1.7 oz. tube. The product is available for purchase at Nordstrom.

Products mentioned in article

La Mer Creme de la Mer

La Mer Creme de la Mer

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La Mer The Moisturizing Gel Cream

La Mer The Moisturizing Gel Cream

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La Mer Creme de la Mer Moisturizing Soft Cream

La Mer Creme de la Mer Moisturizing Soft Cream

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La Mer The Perfecting Treatment

La Mer The Perfecting Treatment

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La Mer The Moisturizing Soft Lotion

La Mer The Moisturizing Soft Lotion

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Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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