La Prairie introduces Platinum Rare Cellular Night Elixir

La Prairie introduces Platinum Rare Cellular Night Extract, a new luxuriously pampering anti-aging treatment serum!

The new product, which is said to rise above every preconceived notion of youthful skin, is inspired by Clinique La Prairie founder Dr. Paul Niehans’s work in the field of skin revitalization through Cellular Therapy. The unique new formula combines La Prairie’s scientific heritage and brave innovation.

The Elixir is a nightly treatment that works as you sleep to reawaken and transform skin by morning. The product is announced with an attractive slogan: “One drop at night, newborn skin by morning.”

Nighttime is the best time to restore, recharge and rejuvenate the skin. During the day, the skin is in its protective state, as it protects itself from environmental elements such as sun exposure, oxidative stress, and micro-pollutants. During the night, the situation drastically changes as the skin enters into renewal mode, regenerating cells, cycling oxygen and nutrients. There's a lot happening with our skin at night, and sleep enables it to reverse the everyday damage through cellular renewal.

This is exactly where La Prairie’s new Elixir comes helpful. Announced as the most powerful rejuvenating treatment yet from La Prairie’s labs, the Elixir boosts four rejuvenating functions at once: nutrition, respiration, detoxification, and immunity. The formula works overnight to help ensure the production of new cells.

Three years in the making, the advanced new formula, based on La Prairie’s Platinum Peptide, is enriched with high-performance ingredients such as the line's signature platinum powder. It features a lightweight texture that glides on comfortably, envelops the skin, leaving it soft and protected. The Elixir should be applied in the evening, after cleansing and toning. For the best results, follow with Platinum Rare Cellular Eye Essence and Platinum Rare Cellular Cream.

La Prairie Platinum Rare Cellular Night Elixir is presented in a transparent diamond-shaped amethyst inner vial paired with a precise dropper that releases a perfect dose of the magical elixir. Available from January 2018. from La Prairie counters worldwide.