La Prairie Skin Caviar Luxe Cream Premier Comes To Tavel Retail

This fall, La Prairie launched the improved version of its iconic product with Skin Caviar Luxe Cream Remastered (Skin Caviar Luxe Cream Premier). Being among the leaders in luxury skin care, the Swiss brand marked this occasion with a full-scale installation in the airports of multiple international hubs. The installations are on display at both Shanghai’s Pudong International Airport and Singapore’s Changi International Airport.

After years of research, La Prairie reinvented caviar with a new edition: Skin Caviar Luxe Cream Remastered with Skin Caviar Premier, a moisturizing cream that offers a unique dimension of sensorial indulgence paired with, reportedly, never-before-seen lifting and firming.

The installations are shaped like open circular structures that invite passersby to explore the chapters of the Skin Caviar Masterpiece: the icon, its design, its science and its indulgence:

• A Masterpiece begins by breaking the mold: This first section of the installation is an homage to Caviar Science and the La Prairie innovation. In 1987, La Prairie was the first brand to introduce caviar into skin care. Today, with the Caviar Premier, natural caviar is strengthened, augmented and magnified.
• A Masterpiece is an icon without striving to be one: Next, the visitor discovers the inspiration behind the Skin Caviar Collection’s design.
• A Masterpiece is an indulgence against which all else is measured: The visitor is invited to experience the Masterpiece Remastered for themselves with an Art of Perfection – Indulgence skincare treatment.

The two Asian airports are the first in a series of stops for this travelling exhibition. Shanghai will see a 85 square metres space dedicated to the Caviar Masterpiece, while Changi will devote 36 square metres to the experience.

The remastered Skin Caviar Luxe Cream is announced a true feast for the senses. The new, potent formula is infused with caviar's natural essential nutrients alongside the company's exclusive Cellular Complex to reveal tightened, toned skin and exceptional softness. The sensorial experience also includes a modern interpretation of Skin Caviar’s signature fragrance and a rich texture that glides on skin smoothly.

La Prairie Skin Caviar Luxe Cream Premier is available in 50 and 100 ml jars.