Lancôme has Created a New Formula for its Advanced Génifique Serum

Starting from August 2019, Lancôme’s Advanced Génifique Serum will be available in a brand new formula, which is a product of 15 years in microbiome research. The launch of the new serum overlaps with the 10th anniversary of the bestselling original Advanced Génifique, which has sold over 25 million bottles around the world and has over 10,000 five-star reviews! Renowned for its ability to activate 10 key signs of youth, the serum the serum has won more than 170 awards.

Now is the time to innovate. According to Lancôme, the microbiome research is the future of skincare. The new formula, just like Murad’s recent launches, relies on a groundbreaking discovery of an entire symbiotic living ecosystem of microorganisms in human skin. When the microbiome is balanced, the skin is able to protect itself from pathogenic organisms and environmental hazards. When it is disturbed, the skin’s natural defenses and regenerative qualities are also compromised.

The new Advanced Génifique Serum is formulated with seven prebiotic and probiotic fractions, including sugars, amino acids, and lipids that provide a vital source of nutrients for the good bacteria (prebiotics).  It also contains three plant or biotech-based prebiotics: Mannose, α-Glucooligosaccharides and β-Fructooligosaccharides.

The formula specifically targets the microbiome, which is normally compromised by external aggressors, aging, and a stressful lifestyle. The patented self-loading dropper releases 30 million prebiotic and probiotic fractions with each application. The serum is weightless, it absorbs instantly, and delivers immediate results.

The formula was tested on more than 4000 women from four different continents and the results of the trials have shown that the serum improved skin barrier functions and natural skin recovery by +77%, and strengthened skin by +82%. After using one whole bottle, 85% of women said their skin felt rejuvenated, more radiant, smoother, more elastic, firmer, even-toned, and with less visible lines and wrinkles.

Lancôme’s new Advanced Génifique Serum drops at the end of the August. Available at Macy’s, Neiman Marcus, Nordstrom, Sephora, and Cos Bar.