L'Oréal Paris Honors the Cannes Film Festival With A Bright Red Lipstick

Published: 2017-04-17 by Marina Milojević in Makeup

For the 20th consecutive year, L'Oréal Paris is the Official Make-Up Artist of the glamorous Cannes Film Festival.

2017 Official Poster © Bronx (Paris).
Photo: Claudia Cardinale © Archivio Camera Photo Epoche/Getty Images

Cannes red carpet would never be the same without its glamorous spokesmodels and their dazzling makeup looks created by L’Oréal makeup artists. This year, to celebrate a two-decade long partnership with the Europe’s best-known film festival, L’Oréal is launching a special, limited edition version of its cult-favorite Color Riche lipstick, inspired by the Cannes red carpet.

L’Oréal Paris Color Riche Red Carpet Lipstick for the Cannes Film Festival

The new limited edition Color Riche Red Carpet Lipstick is described as a luscious red with a satin finish. A color that perfectly conveys the glamour of the film festival is also billed to give eight-hour moisturizing and a satiny effect.


The luxuriously rich, hydrating formula contains nourishing ingredients such as Omega 3, Vitamin E, and Argan Oil. The new hue is packed in a special soft-touch lipstick bullet, covered with a material reminiscent of the red carpet. The red case is engraved with “20 Years” and a Palme d’Or symbolizing the highest prize awarded at the Cannes Film Festival.


L’Oréal Paris Color Riche Red Carpet Lipstick will be launched in May, just in time for the 70th edition of the Festival de Cannes (17-28 May). The lipstick is priced at 12.50 Euros, or $13.30 at current exchange.


Products mentioned in article

L'Oréal Paris Color Riche Red Carpet Lipstick

L'Oréal Paris Color Riche Red Carpet Lipstick



Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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