L’Oréal Paris has named actress Elle Fanning as the latest and the youngest face of the brand. Elle is starting her role as the brand ambassador and international spokesperson at this year's Cannes Film Festival. She joins L’Oréal Paris’ star ambassadors that also include actresses Julianne Moore, Susan Sarandon, Andie MacDowell, Naomi Watts, Eva Longoria and Blake Lively.
"Elle is a natural choice for the brand, as it highlights our love for beauty and cinema,” said Pierre Emmanuel Angeloglou, L’Oréal Paris global president, to wwd. "Indeed, she is the face for the new generation as an accomplished actress, but also an inspiring canvas for makeup artists."
The 19-year old American actress, who is the younger sister of actress Dakota Fanning, rose to stardom in 2011 as Alice Dainard in Super 8 but is perhaps best known for her role in Maleficent. This year, she stars in two movies being screened at the Cannes festival: Sofia Coppola’s The Beguiled and John Cameron Mitchell’s How to Talk to Girls at Parties.
Elle Fanning grew up with L’Oréal, since her grandmother uses its lipstick. "When I was little, it was always so comforting — I just remember that L’Oréal lipstick smell," she explained to wwd.
She did her first shoot for Voluminous Lash Paradise Mascara, the new mascara that promises voluptuous volume and intense length without flaking (also available in Waterproof version), in a castle in France: "I got to say ‘Because you’re worth it’," she told wwd with a laugh.
Products mentioned in article
L'Oréal Paris Voluminous Lash Paradise Mascara
L'Oréal Paris Voluminous Lash Paradise Waterproof Mascara
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