L'Oréal Paris x Sabyasachi Collection for Holiday 2018

L’Oréal Paris, a cosmetics brand known for its fashion-to-beauty collaborations, has just announced a new alliance. This time, the beauty magnate has teamed up with Indian fashion designer Sabyasachi Mukherjee for a 21-piece festive makeup line named L'Oréal Paris x Sabyasachi. Sabyasachi is now officially following in the footsteps of creatives such as Balmain and Isabel Marant.

The range, which is announced as a holiday collection, includes a number of makeup essentials for a classic, timeless look. Sabyasachi wanted the range to feel classic and simple because, as he believes, classic is unforgettable. He wanted to create makeup that is more about stronger, lasting identity, so he opted for a winged black eyeliner offset by red lipsticks – the look that has a certain je ne sais quoi about it and yet can be described as an iconic Indian beauty look.

The collection includes nine Colour Riche Moist Matte Lipsticks in a harmony ranging from soft beige to hot pink. There’s also a Super Liner Black Lacquer Liquid Eyeliner and L’Oréal Volume Million Lashes volumizing mascara. The packaging is also simple, yet bold and elegant. It combines smooth black surfaced with metallic gold elements – a design inspired by a fountain pen that one of his team was using.

• 248 Flatter Me Nude
• 263 Pure Garnet
• 242 Rose Nuance
• 240 Crimson En Scene
• 214 Raspberry Syrup
• 213 Lincoln Rose
• 250 Rich Merlot
• 289 Cashmere Delicat
• 266 Pure Rouge

The range also includes Sabayasachi Makeup Kits, each featuring a shade of lipstick, a black eyeliner, and a mascara, presented in a special Sabyasachi designed makeup bag made of soft-touch faux leather.

The campaign for the L'Oréal Paris x Sabyasachi collection, shot on July 15 at the Eiffel Tower in Paris, is fronted by Indian actress Aishwarya Rai Bachchan.

The collection is launching soon at all L’Oréal Paris locations.