L’Oreal Professionnel HairChalks were tested at London Fashion Week for the Ashish & Felder Felder show. The gorgeous hair looks created with HAIRchalk are perfect not only for wild catwalks but also for the „weekend expressionistas“ as the brand calls its target group. Weekend Expressionistas are defined by L’Oreal as color-enthused trend seekers whose motto come Friday at 5pm is „want it, wear it, take it off or change it.“ In other words, if you like to get wild on weekends, then L’Oreal HAIRchalk might be just for you! With these temporary hair colorants you can quickly and effectively change the color of your hair as easy as you would change the color of your nail polish, or your clothes. The color can be easily removed on Monday morning, as it lasts for up to three shampoos.
L’Oreal HAIRchalk is available in eight striking shades: Sweet Sixteen Pink, First Date Violet, Blue Ocean Cruise, Garden Party, Coral Sunset, Coffee Break, Bronze Beach and Black Tie. To mark the launch of the new product, L’Oreal Professionnel has worked together with fashion illustrator Marie Perron to design hand-sketched services that will be offered in-salon. The designs include French Fringe, Colour Pop Pony and New Heidi.
L’Oréal Professionnel Hairchalk is available at L’Oréal Professionnel salons nationwide. The product retails at £15.
Ashish & Felder Felder London Fashion Week Show