MAC Viva Glam Nicki Minaj and Ricky Martin

MAC Viva Glam campaign for 2012 launches on March 2, featuring two new products signed by Ricky Martin and Nicki Minaj.

As always, Viva Glam campaign will offer trendy new products which are going to be available for purchase for the rest of the year. All of the proceeds from the sales of Viva Glam products are directed towards people who are living with HIV/AIDS all over the world. Since launching in 1994, the campaign raised $224 million for the cause.

The $14 lipstick and lip conditioner, offered this year, are named Viva Glam Ricky and Viva Glam Nicki. Viva Glam Ricky is a clear shade of MAC’s classic lip conditioner, which now comes in a special package signed by the famous singer. Viva Glam Nicki is a bubblegum pink shade of lipstick.

Promotional campaign is done by famous photographer David La Chapelle who took a photo of the couple posing by the motorcycle with a giant lipstick.