The eyeliners, which are a part of the brand’s water resistant rage, are designed to help you rock the graffiti eye look, even in summer. These eye pencils won’t smudge or smear when the weather is melting hot, and they promise to stay put all day long. In addition, they go on smoothly, and they are firm enough to let you draw both thick and thin lines. There are 20 different shades to choose from, ranging from classic, universally flattering blacks and browns, all the way to vibrant neons and brights. The eyeliners come in four different finishes: matte, diamond, satin, iridescent and metallic.
The upgrade of already established and effective Make Up For Ever Aqua Eye Pencil formula consists of even more color pigments, and a blend of emollient oils and mango butter, which are said to make the application even smoother. According to Women's Wear Daily, the promotional campaign will be fronted by the famous British singer Charli XCX, who is currently busy recording her third album.
In an interview for WWD, Charli XCX said: “The whole spirit of Make Up For Ever is so bold and really has that attitude that I feel like is so integral to everything that I do. Sometimes I’ll want to put on a full face of makeup, like a bold, loud, exaggerated look, and other times I’ll want to keep it really simple [and] slicked-back.”
The launch of the Aqua XL Eye Pencil was planned to coincide with all major summer music festivals, when we all need some makeup that won’t melt after hours in the sun. This festival-ready eyeliner is formulated to withstand harsh conditions such as sweat, water and heat. Moreover, it is the first of the AQUA XL line and specially designed for performers’ needs. The new eyeliner is said to be stage-proof, and it guarantees flawless makeup results combined with incredible stay-on power and high color intensity.
“I love the creative energy of MAKE UP FOR EVER. They create products that allow me to experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic… so many different things. MAKE UP FOR EVER is vibrant, energetic and diverse. I can play with the products to suit my mood. That’s what I love the most.” – Charli XCX
Make Up For Ever Aqua XL Eye Pencils retail at $36 each. The pencils will be available from 12 May at Make Up For Ever counters.Advertisement