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Make Up For Ever Launches NEW Ultra HD Campaign

MAKE UP FOR EVER announces a global artistic collaboration to celebrate the new ULTRA HD campaign.

Marina

Beauty brand Make Up For Ever is known for its artistic collaborations. This time, MUFE partners with five emerging music talents and makeup artists for its new Ultra HD campaign, promoting the attest additions to MUFE’s coveted ULTRA HD franchise.

make up for ever ultra hd campaign


In 2018, the ULTRA HD range welcomes three new 4-k compatible products: Ultra HD Underpainting, Ultra HD Perfector & Ultra HD Soft Light. 4-k compatible? It actually means perfect complexion and undetectable makeup that holds up even under the razor-sharp view of the new Ultra HD cameras with images 4x sharper than before!

make up for ever ultra hd campaign products


The new artistic duos include:

  • INJOO, explosive guitarist for DNCE, and TAEYUN PARK, professional makeup artist and complexion expert from Korea.
  • BAYLI & KAYA NICO (from THE SKINS rock band) and LOTTIE, professional makeup artist from Los Angeles
  • DAGNY, breaking new Scandinavian pop artist and LINDA HALLBERG, professional makeup artist and inspiring beauty influencer from Sweden.
  • LEA MAKHOUL, rising pop star from the Middle-East with BOUBA, professional makeup artist and masterclass superstar from Lebanon.


The tribe of artists will promote three new products while sharing their authentic personalities through the campaign.

Make-Up-For-Ever-Ultra-HD-Underpainting-2

Make Up For Ever Ultra HD Underpainting Color Correcting Palette is a professional quality palette packed with two color correctors to neutralize redness, spots and blemishes, and two complexion correctors to cover and unify skin. The Ultra HD Underpainting is available in six color harmonies.

Make-Up-For-Ever-Ultra-HD-Underpainting


Make Up For Ever Ultra HD Perfector is a blurring and perfecting skin tint that evens out the complexion for a healthy luminous finish. The lightweight yet buildable formula illuminates the complexion while neutralizing the appearance of blemishes and irregularities. Its moisturizing formula is fortified with SPF 25 and available in 12 different shades.

Make-Up-For-Ever-Ultra-HD-Perfector


Make Up For Ever Ultra HD Soft Light is a liquid highlighter designed to give a soft glow to your skin. Infused with the tiniest mother-of-pearl pigments, it creates a completely natural, sparkle-free glow in four different shades.

Make-Up-For-Ever-Ultra-HD-Soft-Light


Make Up For Ever’s new Ultra HD range is available worldwide from March 2018, in all Make Up For Ever and Sephora stores and e-shops. See below for details:

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