Make Up For Ever is adding to its Ultra HD range this month. The famous French cosmetics brand, created in 1984 by make-up artist Dany Sanz, introduces a new version of its best-selling Ultra HD foundation, which was originally developed specifically for the film and TV industry's most advanced technology. The foundation, which remains completely invisible under the super-focused 4k lens, now arrives in a pressed powder version, which is also undetectable when viewed through the eye of a camera that has no less than 8 million pixels!
With the advent of 4K Cameras, sporting resolution that's four times clearer than HD, makeup also had to evolve, so it could meet the perfection needs of the film and TV industry professionals. Under the 4K lens, the depth and detail of any image are so clear that any part of it becomes hugely magnified and therefore noticeable. Embracing the changes, MUFE has developed its new HD Ultra foundation to replace the already existing HD foundation. The brand has also expanded the range of shades, to include no less than 40 nuances to match all skintones.
Same as the original Ultra HD Foundation, the new Ultra HD Pressed Powder is created to go hand in hand with the very latest high-definition technologies. It looks completely invisible both to the naked eye, and on the most powerful camera lens, and gives a light, matte effect combined with a luminous finish. Thanks to a combination of synthetic mica, silicone powders and silica, it instantly blurs fine lines, pores, and all kinds of imperfections, to reveal a beautifully smooth skin. This moisturizing powder is infused with hyaluronic spheres to ensure comfortable wear and prevent drying.
Make Up For Ever Ultra HD Pressed Powder (6.2g) is now available in Europe for £26.00, or 36,00 €, depending on the market.
Products mentioned in article
Make Up For Ever HD FOUNDATION
Make Up For Ever Ultra HD Foundation
Make Up For Ever Ultra HD Compact Powder
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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