Max Factor 70s Glamour False Lash Effect Mascara

To mark its new Modern Icon campaign Max Factor is launching a limited edition 70s Glamour False Lash Effect Mascara.

The Modern Icon campaign by Max Factor, features the modern take on retro makeup-up looks from the forties, fifties, sixties, seventies and eighties. The brand’s beauty ambassador, Gwyneth Paltrow – who is the face of Max Factor’s Modern Icon campaign - will be transformed into modern versions of Marilyn Monroe, Audrey Hepburn, Brigitte Bardot, Farrah Fawcett, and Madonna.

The 70’s edition has just been released, and it is inspired by the famous American actress and artist, Farrah Fawcett. A you can see, Paltrow is in a low-cut gold sequined dress, her hair is styled in loose curls, and she is wearing just a little bit of makeup. In addition to slightly bronzed cheeks and lightly tinted lips, Gwyneth is boasting very long, black-colored eyelashes, to promote Max Factor’s limited edition 70s Glamour Lash Effect mascara. The mascara arrives in a sparkling gold-colored case and it is available at Superdrug, for £10.99