Max Factor Colour Elixir Giant Pen Stick

Following the huge success of Clinique’s original Chubby Sticks, which are now introduced in Stick Intense version as well, Revlon Just Bitten Kissable Balm Stains, recently announced Cover Girl Lip Perfection Jumbo Gloss Balms, or Tarte’s LipSurgence, yet another renowned makeup brand is planning to launch a chubby lip balm pencil.

It seems that the major beauty trend of the upcoming season are certainly going to be oversized pencils! Max Factor is announcing the launch of their new product in the Colour Elixir line – the Giant Pen Stick. This compact and easy-to-apply lip product is ideal for beauty on the go. It offers rich and smooth color in moisturizing and comfortable formula that contains a 60% blend of skin emollients, conditioners and antioxidants including vitamin E. The coverage is medium, which means that the formula feels lightweight on the lips and yet provides a bit more than a subtle colored hue.

According to the British Beauty Blogger, Max Factor Colour Elixir Giant Pen Stick will be available from April 2013, and it will retail at £6.99, which is an equivalent of about $11,30 USD. The shades available are: 10 Couture Blush, 20 Subtle Coral, 25 Foxy Amber, 30 Designer Blossom, 35 Passionate Red, and 55 Mysterious Hazel.