Max Factor Whipped Creme Foundation

Max Factor is launching a new product - the Whipped Creme Foundation, which is a whipped hydrating foundation designed to create semi-matte finish.

The new lightweight formula from Max Factor is launching in September 2013. It is based on a blend of water and glycerin, which are having powerful moisturizing effects on the skin, and tiny drops of silicone, which are reducing shine by diffusing light as it hits the face. In this way, Max Factor Whipped Creme Foundation conceals minor skin imperfections and continuously hydrates the skin while making it feel and look soft and supple. The complexion will instantly transform into naturally radiant and dewy. Max Factor Whipped Creme Foundation is priced at £9.99.