Nails Inc. Is Launching A Makeup Line

The famous nail-care brand, Nails INC, is set to expand into the makeup sector with a new beauty range called INC.redible!

"INC.redible is all about being your most incredible self - there are no bad yous. INC.redible will amplify the entire DNA from the mothership of @nailsinc - known for innovation, trend and colour expertise - now exploded out into a full beauty range."

The manicure brand known for its chain of nail bars and a range of polishes, as well as top-notch fashion collaborations with style gurus such as Victoria Beckham and Alexa Chung, is introducing new products to the market. The new brand starts with a series of lip products, including lip glosses, matte lipsticks, and lip balms with real flowers suspended in gel – think WinkyLux!

Just like Nail Inc nourishing nail gels include superfoods such as kale and caviar, the new makeup range is powered by some of the best skin-loving ingredients available today. Nails INC uses a blend of avocado, vitamin E, rice oil, jojoba oil, and even experiments with pH reactive formulas.

INC.redible makeup range is available as of today, November 2nd 1017. The collection is launching soon at Sephora. See every item below: