Paris Hilton Launches First Skincare Line ProD.N.A.
Paris Hilton has just announced the release of her first skincare line called ProD.N.A. Manufactured and packaged in Los Angeles, range is made of natural ingredients sourced from all over the world. The line, featuring marine microalgae enzymes, is based upon an in-house ingredient called GenoMatrix, which helps support the body's natural DNA repair process.

Paris Hilton ProD.N.A. collection debuts with four different products designed to help our skin withstand constant attack by external and internal aggressors like UV light, pollution, stress and free radicals, which damage the cellular DNA. When DNA deterioration happens, skin loses its buoyancy, brightness and uniformity, leading to the appearance of aging skin.
Paris Hilton Skincare harnesses the outstanding antiaging powers of marine microalgae to stop the signs of aging before they happen. This single cell organism sourced from the Mediterranean Sea is proven to halt premature aging by promoting the skin's natural process of DNA recovery and regeneration. 
The line is backed by GenoMatrix™, a revolutionary formulation of enzymes derived from marine microalgae and a complex or natural active ingredients. The proprietary blend penetrates deep within the skin to help support the body’s own repair mechanisms to counteract the aging from the inside out.
ProD.N.A. features four products as part of an entire skincare regimen. Each of them is safe even for the most sensitive skin.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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