Pat McGrath Labs Lust: MatteTrance Matte Lipstick Collection
The world famous makeup artist Pat McGrath has just announced the launch of her very first lipstick collection named LUST: MatteTrance.
Premiering July 2017 is a brand new lip collection comprising 9 matte lipsticks based on a very special cutting-edge formula that Pat had worked on for many years. The formulation is described as luxurious, richly pigmented, and designed to wrap your lips in a lightweight veil of high-impact color. It combines supreme hydration with opulent matte opacity, high impact with a strong finish.
A post shared by Pat McGrath (@patmcgrathreal) on Jun 12, 2017 at 2:07pm PDT
“I didn’t want a matte that felt like concrete. This formula doesn’t mask the natural texture of your lips. It works beautifully on top of a lip pencil, swiped on straight from the tube or how I always like to apply lipstick, tapped on with fingers. Most lipsticks, even mattes, are little greasy, but the Lust MatteTrance shades almost have a powdery finish; in fact, they feel and look like pure pigment, the payoff is incredible.”- says McGrath.
LUST: MatteTrance lipsticks will be available as Singles ($38.00), Trios ($95.00), and Everything Kit ($270.00). The sleek, black, metallic packaging is decorated with the golden ring with three-dimensional golden lips detailing, which can be used as a mirror.
LUST: MatteTrance Everything Kit includes all nine shades of MatteTrance lipsticks:
- Omi - Mid-tone Rose, a shade that Pat made for Naomi Campbell
- 1995 - Warm Light Nude
- Flesh 3 - Brown Rose
- Full Panic - Bright Fuschia
- Elson - Blue Red, designed for the model Karen Elson
- Obsessed! - Bright Orange Red
- Antidote - Bright Fuschia
- McMenamy - Deep Burgundy, a shade made for the supermodel Kristin McMenamy
- Deep Void - Deep Blackened Purple
A post shared by Pat McGrath (@patmcgrathreal) on Jun 13, 2017 at 8:32am PDT
LUST: MatteTrance™ Trios are available in three colorways, ideal for mixing, creating ombre effects, or your custom shade:
- Skin Show – neutrals
- Colour Blitz – Reds
- Viscious Venoms – purples
- Omi - Mid-tone Rose
- 1995 - Warm Light Nude
- Flesh 3 - Brown Rose
- Full Panic - Bright Fuschia
- Elson - Blue Red
- Obsessed! - Bright Orange Red
- Antidote - Bright Fuschia
- McMenamy - Deep Burgundy
- Deep Void - Deep Blackened Purple
Pat McGrath’s collection of MatteTrance lipsticks will be available from July 14, 2017, at patmcgrath.com and Sephora, from July 28th. As always, the launch is a highly exclusive limited edition, so you may want to sing up for updates at Pat’s website.
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