Pat McGrath Labs now available on Spotify!

As of today, you can buy makeup on Spotify, and this was made possible by one of the most influential women in the beauty industry – Pat McGrath!

McGrath has partnered with 300 Entertainment Artist Maggie Lindemann, Spotify and its merchandise partner Merchbar, to retail beauty products for the first time through the streaming platform. The emerging artist Maggie Lindemann has already collaborated with Pat McGrath Labs on their recent campaign video. The “So Obsessed- campaign,” which is a pioneering and industry-first e-commerce venture, will allow about 7 million people who listen to Lindemann’s music every month to directly purchase the products featured in the video on her Spotify artist page though its integration with Merchbar.

Lindemann’s new single Obsessed will be available on Spotify November 17, 2017.

Speaking about this revolutionary collaboration, Pat McGrath said: "Beauty, fashion and music have been intrinsically linked since the 1960s. In this digitally-empowered, digital era of make-up, where fans crave instant glamour gratification I always want to reach fans where they're most engaged. That's why this relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way, that's never been done before... I'm thrilled to see it finally come to life."

These new Pat McGrath Labs' products are now available worldwide on Maggie Lindemann's Spotify page for $22 USD plus shipping: LiquiLUST 007 Liquid Matte Lipstick Shades: Revelation Red, Possessed, and Nightshade.