Paul Mitchell is adding a new product to its Ultimate Color Repair portfolio, which is specifically developed to lock in hair color and repair strands from within. The range, which already includes the Ultimate Color Repair Shampoo, Ultimate Color Repair Conditioner, and Ultimate Color Repair Triple Rescue, now welcomes the Ultimate Color Repair Mask. Same as any other product of this specialized series, the Ultimate Color Repair Mask provides maximum defense against color fading. It harnesses the reparative powers of quinoa grain (one of the nature’s most abundant sources of protein) to lock-in hair color, restore its healthy shine, and reverse any signs of aging.
The Ultimate Color Repair Mask is designed to help protect hair from three main causes of color fading: frequent washing, thermal styling, and UV radiation. The main active ingredient of its formula is quinoa, a grain rich in amino acids that penetrate deep into the hair strands and bond like a magnet to plump it in from within and create a protective shield. In this way, quinoa proteins can minimize oxidation that may result in fading of the color.
The Quinoa Color Repair Complex delivers a wealth of plant proteins to trap the color and repair the hair. Enriched with shea butter, jojoba oil, and soybean oil, this protective, regenerating mask softens the hair, and makes it look shiny and healthy. This ultra-rich conditioning mask for color-treated hair comes with an added bonus - powerful antioxidants help prevent color fade and damage, leaving the hair vibrant and incredibly moisturized.
For the best results, use in conjunction with other Ultimate Color Repair products. Suggested usage is to apply the mask to hair and comb through. Leave on for 3-5 minutes, then rinse and style as desired. For extra hydration, leave on for 10-15 minutes. An expert tip: heat may be used for deeper penetration.
Paul Mitchel Ultimate Color Repair Mask is available in three sizes: 2.5oz (75ml) for $9.99, 5.1oz (150ml) for $26.99, and 16.9oz (500ml) for $45.50. The formula is vegan, paraben free, and colorless.
Products mentioned in article
Paul Mitchell Ultimate Color Repair Shampoo
Paul Mitchell Ultimate Color Repair Conditioner
Paul Mitchell Ultimate Color Repair Triple Rescue
Paul Mitchell Ultimate Color Repair Mask
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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