Shiseido New Campaign for Bio-Performance LiftDynamic #RewindForward

Published: 2017-02-06 by Sanja Pekic in Skin Care


In 2016,  Shiseido’s expanded its Bio Performance range of skincare with the Bio-Performance LiftDynamic products that include LiftDynamic SerumLiftDynamic Cream and LiftDynamic Eye Treatment. The line is created to firm the skin of those who are over 35. It uplifts, hydrate and renews with TruStructiv™ technology that helps harness skin’s natural restorative powers, Bio-Renewal Complex that helps rejuvenate skin for a firm and resilient look and Bio-Corrective Complex that helps improve the appearance of sagging, loss of resilience and visible pronounced wrinkles.


Shinzo Fukuhara, son of the founder, was the first to develop an artistic department for a cosmetics brand, thereby promoting new ways to imagine the beauty. Shiseido continues its artistic research and reveals the new campaign for Bio-Performance LiftDynamic line. The advertising movie with a contemporary choreography is created by British director Barnaby Roper, starring supermodel Sasha Pivovarova. Tagged with #RewindForward, the campaign refers to the anti-aging formulas, which brings back the clock and promise a future of beautiful skin.

The line includes:


The prices of the products range from $70 to $132.

Shiseido BIO-PERFORMANCE LiftDynamic CreamShiseido BIO-PERFORMANCE LiftDynamic Cream
Shiseido BIO-PERFORMANCE LiftDynamic Eye TreatmentShiseido BIO-PERFORMANCE LiftDynamic Eye Treatment
Shiseido BIO-PERFORMANCE LiftDynamic SerumShiseido BIO-PERFORMANCE LiftDynamic Serum

Sanja Pekic

Editor, Writer & Translator
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Sanja Pekic is a Fragrantica editor from Sarajevo, Bosnia and Herzegovina. She has joined the team in 2008 to update and maintain encyclopedia info...(more)

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