Shu Uemura, a brand that truly expresses a distinctively Japanese sensitivity towards beauty, introduces a new product in April 2017. The L'Oréal-owned Japanese brand has just announced the launch of its Petal Skin Foundation, a lightweight, undetectable liquid foundation that is great for everyday use. Inspired by the No-Makeup makeup trend, the hottest beauty trend where less is more, Shu Uemura has designed the new foundation formula that promises to give you a fresh and smooth complexion. The no makeup look is having a major moment, as everyone, from Hollywood stars to your girls next-door, is toning-down their glam and going for a natural look rather than audacious, dramatic makeup. The goal is to make your natural features shine, and this new poreless coverage foundation promises to help you achieve that perfectly natural glow, without masking.
The formula of the Petal Skin Foundation is designed to create a fresh and dewy, semi-matte finish, that lets your natural radiance shine through. It minimizes the appearance of pores, but also manages to appear translucent and natural. The foundation is infused with light refracting particles to create a gorgeous, healthy-looking glow. The formula also includes the essence of white lily petals, which is known for its hydrating and emollient properties. Together with jasmine extract and olive essential oil, it rejuvenates the skin, helps seal-in moisture, and improves flexibility of the skin.
Shu Uemura Petal Skin Foundation is fortified with SPF 20 PA++, allowing you to cut out one extra step in your beauty routine, without sacrificing sun protection. Wear it on its own, applied liberally and evenly, or on top of the sunscreen.
The foundation is available in 10 different shades, and, for the best results, it should be applied with Shu Uemura’s special new brush. The brush is designed by Shu Uemura's chief makeup artist Yuji Asano, who wanted to create one brush to apply them all, whether liquid, powder, or cream foundation. The Petal 55 Brush is an ergonomic, petal-shaped brush applicator, designed to facilitate quick and easy application with a streak-free finish. Its ergonomic shape and narrow tips and the end are designed to gently hug the contours of the face, and easily cover hard to reach areas.
Products mentioned in article
Shu Uemura Petal Skin Foundation
Shu Uemura Petal 55 Foundation Brush
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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