Urban Decay Troublemaker Mascara

Urban Decay is launching a new volumizing mascara called Troublemaker. With dramatic name and promised effects, Troublemaker Mascara reportedly delivers 13.7x the lash volume and intensely black lashes ("blacker than your darkest thoughts" as the brand states).

"Start stirring up trouble with your badass lashes—this mascara will outlast even the most scandalous nights. Troublemaker holds up in hot and heavy situations and still looks good in the morning. We tested it ourselves, and it lasted through saunas, snowboarding and sex! This formula layers beautifully without clumping, so pile on as many coats as you want. The more Trouble, the better."

Its formula promises to volumize and lengthen as it separates, while the custom brush is said to grab onto lashes, curling as it coats. The formula also contains two different types of black pigments.

Troublemaker Mascara is infused with a combination of hollow silica and ultralight fibers (to volumize without weighing down your lashes),  Vitamin E and panthenol (to nourish and condition) and a combination of polymers (for lasting wear and no flaking, smearing or smudging).

The brush with tiny precision hooks is said to be designed  to comb and separate lashes for an instant lash-multiplying effect. It fans out lashes as it coats them and it’s designed to reach inner-corner lashes.

Troublemaker Mascara is packed in a double-walled, faceted tube with a holographic effect. The mascara fill weight is 7.3 g or 0.25 oz. The price is $24.