Wet n Wild cosmetics bows at Ulta Beauty on May 21st! To mark this special occasion, the #1 value beauty brand in America is launching the limited edition Unicorn Glow collection, which includes new Mega Iridescent Lip Colors in Immortal Tears and Unicorn Soul; the Unicorn Highlighting Brush; the Color Icon Loose Pigment in Mythical Dreams, Pegasus Flutter and Unicorn Wishes, and two new Color Icon Rainbow Highlighters! The products are priced individually from $2.99 to $5.99, but a special Unicorn Glow Set will also be available for $29.99.
Wet n Wild Unicorn Glow Collection is limited edition, so mark your calendars for May 22t. The brush and the box set will be available as an exclusive preview on Ulta Beauty’s website on May 21st. The collection will be available on ulta.com and wetnwildbeauty.com from May 22nd, until it sells out - most likely before the end of May.
Wet n Wild is best known for its limited edition products based on viral beauty trends. Its Color Icon Rainbow Highlighters, launched last year, were sold out in 10,000 units in under an hour! In the words of Evelyn Wang, senior vice president of marketing for Wet ‘n’ Wild: “It’s about innovation at an affordable price, compelling social content and availability on e-commerce.”
In addition to the original Rainbow Highlighter in Unicorn Glow, which is also a part of this collection, Wet n Wild introduces two new limited edition versions of the Color Icon Rainbow Highlighter: Everlasting Glow, and Bronze Over the Rainbow. Individually available for $ 5.99
Wet n Wild Unicorn Highlighting Brush is available for $4.99.
Wet n Wild Color Icon Loose Pigments are available in three unicorn-inspired shades, which can be intensified using the wet brush. Individually available for $ 5.99
Wet n Wild Mega Iridescent Lip Colors, color-changing, holographic lipsticks, can be used on their own or applied on top of any other lipstick shade. Available in two shades for $3.99, each.:
Products mentioned in article
Wet n Wild Color Icon Rainbow Highlighter
Wet n Wild Color Icon Loose Pigment
Wet n Wild Unicorn Highlighting Brush
Wet n Wild Mega Last Iridescent Lip Color
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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