Benefit Cosmetics was founded in 1976 by twin sisters Jean and Jane Ford. Today, it is a global beauty brand now selling at over 2,000 counters in more than 30 countries. Their first product was a blush and lip tint called “Rose tint”, which is now known as “Benetint.” The rose flushed cheek tint remains the company’s bestselling product, with more than 10 million bottles sold.
Latest benefit products
Latest news
Makeup
benefit Adds To Hello Happy Collection
Benefit Cosmetics has announced the launch of two new foundations!
Jun 6, 2019
Makeup
benefit Brow Contour Pro
Benefit introduces the new four-in-one defining and highlighting brow pencil!
Aug 5, 2018
Makeup
benefit BADgal BANG! Volumizing Mascara for Bigger, Badder Lashes
Benefit's new BADgal BANG! volumizing mascara for lashes so big you can see them from space!
Feb 5, 2018
Makeup
benefit Launches The Porefessional Pearl Primer
Benefit introduces The POREfessional: Pearl Primer
Nov 21, 2017
Makeup
benefit Punch Pop! Lip Glosses
Benefit cosmetics is just about to rekindle the 90’s nostalgia with its special new launch – the Punch Pop! Lip Gloss! Drivin...
Aug 16, 2017
Makeup
benefit GoGoTint Lip & Cheek Stain
October sees the launch of Benefit Cosmetic’s brand new GoGoTint lip & cheek stain, the latest addition to the brand’s colorf...
Aug 3, 2017
Makeup
benefit launches POREfessional Pore Minimizing Makeup
Benefit cosmetics is gearing up to add yet another pore minimizing product to its POREfessional range. The latest innovation...
Apr 27, 2017