Fresh

Fresh is a skincare, lip care, body care, and fragrance brand that started as an apothecary store in Boston, back in 1991. The brand is established by Lev Glazman and Alina Roytberg, who share the same passion for natural beauty products from around the world. Fresh products are formulated with natural ingredients sourced from all over the world, and used in time-honored beauty rituals. Modern science meets tradition at the Fresh Research Lab, where Fresh scientists work hard on discovering new ingredients and delivery systems.