Mr. Natty

Mr. Natty himself (born Matt Raine) is a classically trained (though admittedly a bit eccentric) London barber who has trimmed up fashion show models, royalty, and rock stars. After coming away disappointed by the lack of "bing bong" (as he might say) in men's grooming products, Mr. Natty launched his own line with the help of creative director Matt Brooke. It earned a reputation as the premier brand for the modern dandy. As for whether it's true that Mr. Natty concocted these wonder-products under the stairs during his lunch hour, well, we'll let you be the judge.