The Art of Shaving

The Art of Shaving is considered one of the world's leading premium grooming brands with its trademarked "The 4 Elements of the Perfect Shave" – Prepare, Lather Up!, Shave, and Moisturize –, essential oil based grooming products, high-end shaving instruments, and global retail network.

What started from one small store in Manhattan has evolved into an extensive collection of male-focused luxury retail shops with many boasting Barber Spas, a unique masculine service concept that combines traditional barber services with essential oil facial treatments.