111SKIN Harness The Power Of Cold

Published: 2016-11-02 by Marina Milojević in Skin Care

111SKIN cryo collection

The luxury skincare brand 111SKIN introduces two new products to its initial cryotherapy collection. Backed by science, 111SKIN channels the power of cryotherapy to create new generation products that are able to stand up to extreme conditions, environmental damage, and urban pollution – factors responsible for accelerated ageing. The patented NAC Y² formula, which is found in 111SKIN products, was initially developed in collaboration with space scientists, who wanted to create something that would protect the skin of the astronauts from premature aging. In case you didn’t know, the skin ages faster in space because of environmental extremes such as radiation and zero gravity.

Tested in extreme conditions, and backed by the knowledge gained from space research, the 111SKIN products are created to promote a youthful and glowing appearance, while offering an extraordinary defense against environmental damage. Two new products, both launching today, are no exception to this rule. The brand has formulated a Cryo Pre-Activated Toning Cleanser and Cryo Activating Hydra Gel, both designed to mimic the effects of cryotherapy. Cryotherapy is a process that involves standing in a deep-freezing tank for a couple of minutes to treat a variety of skin conditions, especially psoriasis and eczema, as well as to stimulate collagen production.

The Cryo range, a merge between beauty and wellness, is aimed at younger consumers, Millennials, people who have stressful lifestyles and live in big, urban settlements where the pollution is at a higher level. Both products provide a cooling sensation when applied.

111SKIN Cryo Pre-Activated Toning Cleanser is a skin-balancing product formulated with ACB modified pomegranate enzyme PF, Neurobiox, Aquaxyl, Tego, Vitamin B5 and Riboxy. It gently and effectively cleanses the skin to rejuvenate and brighten dull complexions, while offering gentle exfoliating action, and reducing the appearance of pores. This invigorating cleanser also forms a protective barrier that keeps moisture locked in. The cleanser retails for $70.

111SKIN Cryo Activating Hydra Gel is a luxurious and lightweight gel creme that features otus Extract, Tego natural bentine, ultrafilling spheres, neurobiox, pronalen bio-protect, and stay-c 50 (stabilized Vitamin C), as the main ingredients. It nourishes and resurfaces the skin, while providing moisture and protection against environmental aggressors. With regular use, the skin appears renewed, fresh and dewy. The Hydra Gel retails at $200 for a 45ml jar.

111SKIN Cryo Pre-Activated Toning Cleanser and Cryo Activating Hydra Gel have launched exclusively at Barneys New York. The products are also available for preorder at 111skin.com.

Products mentioned in article