The Israeli skincare company AHAVA, known for its products made of mud and mineral-based compounds from the Dead Sea, introduces its most important launch in several years – the Apple of Sodom collection.
Announced as a revolutionary new product line to treat wrinkles and firm the skin, the Apple of Sodom collection is formulated around a novel Botox-like toxin extract. The powerful new ingredient, based on the fruit of the Apple of Sodom tree (Calotropis procera), is a result of an extensive 4-year research study in AHAVA’s labs._2.jpg)
By Wilfredo Rodríguez - Own work, CC0, Link
AHAVA is the first cosmetics company to use a milky nectar from the flesh of the Apple of Sodom, an authentic plant naturally found in the Dead Sea region. Despite its toxicity, the milky substance presents some healing properties, exhibiting a protective activity against skin irritation and inflammation. When combined with Dead Sea Water, another regional skin care active, Apple of Sodom extract demonstrates a potential contribution for skin wellbeing by enhancing energy production, protecting against inflammation, and supporting extracellular matrix balance.
AHAVA’s new collection adopts a modern anti-aging strategy that proposes fighting against the biological causes of aging, at the molecular level and beyond the appearance of symptoms. Each of the four new products is aimed at reducing the damage of natural processes such as inflammation, a key mediator of the different pathways leading to skin aging.
When combined with AHAVA’s patented Osmoter, the Apple of Sodom Complex activates the stem cells derived from the Apple of Sodom to help skin fight against external stressors that create chronic inflammation, which may accelerate skin aging. The result is a visibly younger skin with less wrinkles and more tightened facial contours.
The Apple of Sodom Collection includes
- 24-Hour Deep Wrinkle Cream – a daily moisturizer that minimizes the appearance of lines and wrinkles
- Activating Smoothing Essence – a hydrating essence that softens and preps the skin
- Overnight Deep Wrinkle Mask – a gel-textured sleep mask to promote skin’s natural healing processes
- Deep Wrinkle Filler – a targeted antiaging treatment to instantly minimize the appearance of lines and wrinkles.
AHAVA’s Apple of Sodom Collection debuts October 15, 2018. Free Shipping on Orders of $75+ and 3 Free Samples with Code: FREESHIP
Ahava Apple of Sodom Overnight Deep Wrinkle Mask
Masks
Ahava Apple of Sodom Overnight Deep Wrinkle Mask is a gel-textured mask for overnight use; firms facial contours, minimizes deep wrinkles and hydrates the ski ...
Ahava Apple of Sodom Activating Smoothing Essence
Anti-Aging
Ahava Apple of Sodom Activating Smoothing Essence is an essential hydrating, smoothing essence that intensifies skin’s softness and hydration, making it more ...
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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