Ahava Beauty Before Age Collection

The famous skin care brand Ahava has recently introduced its new anti-aging collection! September sees the launch of the Beauty Before Age line, which is designed to target all of the 50+ skin concerns, including dryness, deep wrinkles, loss of firmness, elasticity, and radiance.

The Beauty Before Age collection currently comprises only two products – a Day Cream and a Night Cream - both powered by Ahava’s proprietary revitalizing blend of minerals sourced from the Dead Sea. The skin-friendly formulations are non-allergic, approved for sensitive skin, and free from any chemical hazards such as parabens, petroleum, mineral oil, GMOs, or animal derivatives.

As announced by the brand, Beauty Before Age Uplifting Day and Night creams are designed to lift, firm, and fortify the skin structure, while improving its overall look and elasticity. The pillar stone of the collection is Ahava’s revolutionary Positive Stress™ Technology, which confronts the powers of Dead Sea Mineral Mud and Pichia pastoris yeast. The mud acts as a stressor to Pichia, which triggers it to activate its surviving mechanisms in order to survive in the stressful saline mud environment. The unique process taking place inside deep layers of the skin forces internal aging repair, uplifting sagging skin, and finally contributes to a younger appearance.

Ahava Beauty Before Age Uplift Night Cream for face, neck, and décolleté is based on a restorative formula that boosts skin’s nighttime functions. As we sleep, our skin renews itself, while the Uplift Night Cream intensively nourishes and helps lift, tighten, and re-contour. The cream promises to visibly reduce deep wrinkles after only 28 days of regular use, along with a significant increase in skin elasticity and firmness. A 50 ml jar retails at $82.00.

Ahava Beauty Before Age Uplift Day Cream Broad Spectrum SPF 20 protects the skin from environmental hazards, intensively moisturizes, and helps lift facial contours, decrease deepness of the wrinkles, and illuminates the complexion. The cream is lightweight and fortified with SPF 20 that shields skin from both UVA and UVB rays. The cream promises to give you a significant reduction in wrinkle depth and increase in skin firmness in only 28 weeks. The cream retails at $79.00 for a 50 ml jar.

After 2-week clinical tests on 134 female subjects, 82% of women reported an overall improvement of skin around neck and décolleté area, while 80% of subjects reported more radiant complexion. Both products are recommended for use after AHAVA Dead Sea Osmoter™ Concentrate. The Beauty Before Age collection is launching on September 15, 2015. The range will be available for purchase at Ahava.com, which is now an online store that offers free global shipping.

Products mentioned in article

Ahava Beauty Before Age Uplift Night Cream

Ahava Beauty Before Age Uplift Day Cream Broad Spectrum SPF 20

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)