The prestige beauty brand Ahava, or Ahava Dead Sea Laboratories, is a renowned cosmetics company from Israel that makes skin care products prepared of mud and mineral-infused ingredients obtained from the Dead Sea. For this Fall, Ahava launches its first serum with triple concentrations of proprietary Osmoter technology, which promises to re-energize the skin around eyes and improve its health and appearance.

About a year ago, Ahava launched its Dead Sea Osmoter Concentrate Moisture and Radiance Boosting Serum, a product that recorded major success due to its effectiveness and visible, lasting results. This year, Ahava extends its serum franchise by offering a product developed specifically for the delicate eye area. The new serum is based on the Osmoter technology, which is described as a highly-potent concentrate of minerals sourced from the Dead Sea. 

This mineral complex – featuring magnesium, calcium, potassium and bromine - increases skin’s natural capacity to retain water, and restores skin’s youthful vitality. The technology is named after the natural process it triggers – the osmotic pump, which prompts the epidermis to gradually lift up hydration and nutrition levels from deep within. The new Dead Sea Osmoter Eye Concentrate features a triple concentrate of the Osmoter complex, which forms an invisible film that smoothes skin’s surface and boosts its radiance. Deep within, it improves the actions of Aquaporin-3 protein, which is responsible for cellular water flow. It also increases Protesome activity, which is a cellular system responsible for detoxification and recycling. The Proteasome purifies cells from toxins, diminishes dryness and dullness, and makes the skin appear younger and more luminous.

Ahava Dead Sea Osmoter Eye Concentrate is an intensive lightweight serum that reduces dark circles, fights puffiness and restores energy to the under eye area. As Dr Maor from Ahava explains, there are many different causes for dark circles and under eye puffiness, from heredity to pigmentation and tiredness. One of the first places where the visible signs of aging begin to emerge is around the eyes, since the skin of this area is the thinnest on the face. As we age, the skin becomes even thinner, due to collagen and elastin depletion. The Dead Sea Osmoter Eye Concentrate is developed to address a range of mechanisms and supercharge thin-skinned eye zones. The serum can be used both day and night. According to customer evaluations in clinical studies over 4 weeks, 78% reported under eye puffiness appeared immediately reduced, 81% reported eye area looked more rested and refreshed, with a visibly improved look of the eye area. 85% reported skin around the eyes felt softer and smoother. Ahava Dead Sea Osmoter Eye Concentrate Youth and Cellular Energizing Serum is already available for purchase in different markets, and it retails at $56.00/€43.00 for 0,5 fl oz./15ml bottle.

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