
AHAVA Dead Sea Laboratories has just announced the launch new facial treatment masks formulated with the world’s most mineral-rich mud. Two new Mineral Masks combine the incredible mineral-concentrated mud with potent active ingredients to moisturize, hydrate, clarify and brighten the skin.

"Natural Dead Sea Mud, the most mineral-rich mud on Earth, has been used since ancient times and has long been part of the AHAVA brand DNA – as we are the only ones allowed to legally, and sustainably mine it…. With its highly saturated concentration of minerals, the nutrient-rich purifier restores skin for a healthier and more radiant complexion – the mud actually absorbs dirt and excess oils from your skin. Mineral Muds by AHAVA combine this mud with potent actives, so consumers can now 'feed their faces' with 10-minute nourishment for a confident glow.” - Barak Orenstein, Chief Marketing Officer at AHAVA.

The blue jar houses Mineral Mud that acts as a Clearing Facial Treatment Mask infused with skin calming jojoba granules, and active ingredients of magnolia bark extract. The mask helps clear skin blemishes, including pimples and blackheads, provides a deep cleansing effect, detoxifies and clarifies the pores.

The pink jar is the Brightening & Hydrating Facial Mud Mask, formulated with the most mineral rich, naturally hydrating mud on earth, and infused with aloe vera, ginger, and wasabi. The mask brightens and deeply moisturizes the skin to reveal a radiant complexion. It also provides a weekly dose of essential nutrients and minerals for your skin.
AHAVA's new facial treatment masks (50ml) will be available from December 2017. AHAVA cosmetics is available for purchase at Nordstrom, Macy's, and Ahava.com, with Free Shipping on Orders of $75+ and 3 Free Samples with Code: FREESHIP.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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