Algenist GENIUS Liquid Collagen

The San Francisco-based clinical beauty brand Algenist has just announced the launch of its brand new product – the Genus Liquid Collagen. As its name suggests, this is an anti-aging product designed to boost the production of collagen and help prevent signs of aging such as lines, wrinkles, and loss of skin elasticity.

Collagen is a naturally occurring structural protein found in the extracellular space in the various connective tissues of our bodies. In other words, it is what helps keep our skin firm, and give it its strength and elasticity. Unfortunately, the breakdown of collagen is an inescapable part of the aging process. Research shows that as early as age 20 our bodies produce about 1% less collagen every year. There are many collagen creams on the market, but these products are not helpful because collagen is a large molecule that cannot be absorbed by the skin when applied topically. Traditional collagen creams are only expensive moisturizers that work only on the skin surface to keep the skin supple.

Admittedly, there are a few fairly new, science-based techniques to create a better collagen product, and Algenist comes with its own solution. The GENIUS Liquid Collagen is the first ever product formulated with Algenist’s proprietary collagen water active. This special ingredient has been designed to facilitate the delivery of naturally-derived vegan plant collagen in a high concentration.

The GENIUS Liquid Collagen promises to restore skin’s youthful radiance, improve its texture, tone up and firm up the skin, with visibly minimized lines and wrinkles - all in just 10 days. Just like all other Algenist products, the Genius Liquid Collagen delivers anti-aging benefits of Microalgae, one of the oldest and most nutrient-rich algae in the world. The patented microalgae formula mimics the natural collagen that our bodies normally produce, so it quickly binds to body’s pre-existing collagen reserves.

The formula also includes vegan soy, corn and wheat collagen complex, as well as Algenist’s patented-pending Microalgae oil that delivers superior benefits to the skin, replenishing essential moisture and nutrient loss.

Algenist GENIUS Liquid Collagen is now available exclusively at Sephora, and it retails for $115.00 USD. The official launch date is scheduled for September 2017!

Products mentioned in article

Algenist GENIUS Liquid Collagen

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)