Anastasia Beverly Hills Reveals Soft Glam Eyeshadow Palette

Anastasia Beverly Hills has just announced the launched of a brand new Soft Glam eyeshadow palette.

The announcement was published a bit earlier than planned, in reaction to images and information leaked online by a Swedish website called Kicks. ABH president Claudia Soare decided to get ahead of the situation and took it to Instagram to unveil the new product along with some explanation of what happened:

 

Unfortunately our next palette was leaked on Instagram today, before we could have a chance to present it to the world. We are a bit heart broken as we planned videos to tease the launch, along with our reveal video and subsequent campaign photography You will still see it all, but the element of surprise is gone, however before more of you see leaked photos of SOFT GLAM, we want a chance to show those of you that haven’t yet seen the leaked photos SOFT GLAM Coming this March in all retail stores thank you to our IG family for your constant support

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on Jan 15, 2018 at 1:26pm PST

The new ABH Soft Glam Palette is a soft, kind of romantic, spring ready take on ABH’s classic Modern Renaissance palette. The warm eyeshadow trend is here channeled through a selection of warm hues ranging from dusty rose and burnt orange, to rich mulberry shade. There are 14 shades in total in this neutral palette that transitions beautifully from day to night.

Seven of the eyeshadows are all new, while Rose Pink, Glistening, Tempera, Burnt Orange, and Cyprus Umber have been borrowed from the Modern Renaissance Palette. The rest of the shades are Soare’s favorite Eyeshadow Singles… The formula is described as butter-soft and extremely blendable.

Anastasia Beverly Hills Soft Glam Eyeshadow Palette will be released in March 2018. The price is yet to be revealed. ABH makeup available at Sephora.

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Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)