Aveda Invati Men Solutions for Thinning Hair

Receding hairlines, bald spots, hair loss – no less than 85% of men will experience severe hair thinning by the time they're 50. Male-pattern baldness is the most frequent type of hair loss. It typically occurs around the late twenties or early thirties, and starts with withdrawing hairline, followed by thinning of the hair. In the most severe cases, it can even progress to complete baldness.

Male-pattern baldness is hereditary, which means that it runs in the families. In the past few years, medicine has made tremendous progress in the treatment of this problem. For example, the most recent scientific investigations have shown that bald men are likely to have an abnormal amount of a protein called prostaglandin D2 on their scalps, which lead toward discovery of more effective anti-baldness treatments. The finding led to the introduction of 5-alpha-reductace inhibitors, such as Propecia, an oral tablet that blocks DHT, the hormone that causes hair thinning in those with a genetic predisposition to male-pattern hair loss.

Aveda, a brand dedicated to consumers more inclined to buying pure, natural, safe, and environmental-friendly cosmetic, is offering its natural solution for thinning hair – a product duo comprising a shampoo and scalp revitalizer. The brand extends its global best-selling Invati system with the launch of Invati Men Solutions for Thinning Hair. The line is designed to target and resolve early to moderate thinning hair, and prevent hair loss due to breakage.

Two Steps. Once A Day. Every day.

Invati Men is a two-step system that promises to reduce breakage, strengthen the hair, and make it look thicker, after only 12 weeks of use. The Invati Men Nourishing Exfoliating Shampoo ($49.00) is used in the first step, to exfoliate and condition the hair. The shampoo is formulated with salicylic acid helps remove dirt and product build-up, as well as excess sebum that can clog pores. The Invati Men Scalp Revitalizer ($65.00) is a second step of the treatment. The Revitalizer thickens hair at the root, and invigorates scalp when massaged in.

The main active ingredient of the formula is organic turmeric, sourced from an Indian farm committed to growing Ayurvedic herbs with organic agriculture.

Aveda Invati Men Solutions for Thinning Hair are available from May 1, 2016, in Aveda Experience Center retail stores, Aveda Salons and Spas and online. You may also try Invati men™ for FREE at a participating location near you or by entering code INVATIMEN with any $30 order on aveda.com

Products mentioned in article

Aveda Invati Men Scalp Revitalizer

Aveda Invati Men Nourishing Exfoliating Shampoo

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)