Aveda Shampure Dry Shampoo

Aveda has recently launched the new Shampure Dry Shampoo, a hair care product that promises to help your style last longer. The new formula, developed to add volume, thickness, and texture, reduces hair greasiness without the need for water. Same as any other product of its kind, the Shampure Dry Shampoo is formulated with translucent powders, and designed to instantly make your hair feel clean, fresh, and to restore its body and texture. Dry shampoos are excellent for all busy girls and beauties on the go, as it revives a hairstyle at the end of the long day, after the workout, or even lets you go an extra day without washing your hair...

As announced by Aveda, a dry shampoo has been the most-requested product, ever since 2010. The Shampure™ Dry Shampoo, which hit the shelves in September 2015, promises to instantly refresh and rejuvenate your hair with 99.8% naturally sourced powders from cassava and oat. The oil-absorbing powders will grip sebum and impurities from the hair, and lift them away, while gently cleansing the air and stretching the gap between washes. Even though the Shampure comes in a spray bottle, it doesn’t rely on aerosols. The cans are developed with an innovative delivery system that mimics an aerosol effect using a propellant-free formula that is completely environmentally friendly.

The Shampoo is fragranced with Aveda’s signature Shampure™ aroma from 1989. The floral fragrance is woven from a bouquet of 25 flower and plant essences, with prominent notes of bergamot, lavender, lemon, petit grain, and ylang-ylang. The dry shampoo is effective for all hair types and textures, it gives a freshly shampooed look and beautiful, flowery smell. It quickly transforms hairstyles from day to night, refreshes your hair while traveling, and equally effectively extends your blow-out.

AVEDA Shampure Dry Shampoo is available in a 2fl oz. (56 g) spray bottle, for $30.00 USD. The brand has also created a refill option, which retails at $26.00. For more information, please visit Aveda.com.

Products mentioned in article

Aveda Shampure Dry Shampoo

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)