Bare Minerals Nude is the word! Novelties for 2017 presented at Cannes TFWA

The novelties from the Shiseido Group for the travel retail presented at Cannes TFWA 2016 are many. One more of them is the new lines from bareMinerals. For example, we can start by the BarePro Performance Wear Powder Foundation, which is a natural matte finish product, promising a good coverage without being too heavy. Formulated with 90% vitamins and minerals it also promises 12 hours of performance, improving skin clarity, reducing pore size while also offering shine control. It comes in 30 different shades and it is dermatologist-tested and hypoallergenic.

To go with the BarePro, there is also a new brush. It was especially designer for the foundation and it is retractible. Its name is Core Coverage Brush and it has a core of tightly packed synthetic fibres that allow a fast and controlled coverage, as well as softer ones that smooth over the skin for an even finish.

The new foundation and brush will be launched together in Travel Retail in America in January 2017, premiering in Europe in March 2017.

Gen Nude is another highlight of bareMinerals for March 2017. The nude lip is in fashion and this line is trying to respond to the trend. The collection of 20 nude shades come in Matte Liquid Lipcolor (silky matte liquid) and Radiant Lipstick. These are products that complement all skin and lip tones. They are mosturizing and the textures are intended to blend and layer in many nude ways. Even the liquid colors are full-coverage and they achieve a matte look after drying. The lips are left with a protective layer of color and s subtle vanilla scent.

Shiseido Travel Retail has created an exclusive trio set, comprising three Gen Nude Matte Liquid Lipcolor shades: Swag (blushing mauve), Friendship (antique rose) and Infamous (mid-tone pinky nude). The new Gen Nude Radiant Lipstick will come in the following shades: Kitty (medium warm pink), Nudist (warm beige peach) and XOX (medium dusty rose).

Products mentioned in article

bareMinerals barePRO Performance Wear Powder Foundation

bareMinerals GenNude Matte Liquid Lipcolor

bareMinerals Gen Nude Radiant Lipstick

Miguel Matos

Miguel is a Portuguese journalist obsessed with art and perfume. Miguel likes to see himself as a fragrance curator, investigating the possibilitie...(more)