Bed Head by Tigi announces the launch of the world’s first PP Balm for Hair – the Bed Head Joyride Texturizing Powder Balm. The Joyride, which is obviously inspired by makeup primers, is designed to help you create a “just out of bed” look, but in a good way! The innovative formula is said to feel like a powder, even though it looks like a balm, and its main purpose is to create a base layer for any hair style you desire. The invisible powders will envelop your locks and prime each and every hair strand, while adding texture and grip. The result is a frizz-free, manageable hair that is easier to style and define.
Tigi Bed Head Joyride Texturizing Powder Balm can be used on both wet and dry hair. When used wet, it nicely detangles hair and gives a lived-in frizz controlled style. Used on dry hair, it gives definition and texture, but without any crunchy feeling or oily residue. In addition to making definition and hold easier to achieve, it also prevents first day fluffiness, de-frizzes and smooths the hair, and provides heat protection
Tigi Bed Head Joyride Texturizing Powder Balm is available only at Bed Head salons from the 1st of September, for £16.95 or $30.00 (1.96 oz. / 58 ml). The product can be combined with Tigi Manipulator, for a messy soft texture.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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