Bobbi Brown Launches Three New Primers: SPF, Hydrating, and Mattifying

Bobbi Brown, American beauty brand established by a leading industry makeup artist, has launched three new primers as part of their Primer Plus collection. Bobbi Brown's collection debuted with a range of ten natural lipstick shades back in 1991. The shades, which made a huge success, were launched under the name Bobbi Brown Essentials at Bergdorf Goodman. Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995, but Brown retains complete creative control of the makeup line.

PRIMER PLUS MATTIFIER

A fresh, lightweight face primer that extends the quality of your foundation’s wear while controlling oil, blurring pores and helping keep skin’s moisture level balanced. Skin looks matte, never flat.

Absorbs oil and reduces the appearance of pores with special powder technology

Refreshes and smooths skin with a cool, breathable finish

Helps keep moisture level balanced with Sodium Hyaluronate

- Paraben-free
- Sulfate-free
- Phthalate-free
- Mineral oil-free
- Vegan

PRIMER PLUS 3 IN 1 SETTING SPRAY

A sheer, nutrient-rich mist that preps skin for foundation, finishes makeup and instantly refreshes the complexion for a healthy-looking glow.

- Paraben-free
- Sulfate-free
- Phthalate-free
- Mineral oil-free
- Vegan

PRIMER PLUS SPF 50

A lightweight, fast-absorbing face primer that enhances the quality of your foundation while delivering invisible broad-spectrum UVA/UVB protection.

Helps prevent sun damage and premature signs of aging with broad-spectrum UVA and UVB protection

Applies evenly and invisibly—perfect for layering under makeup

Helps balance skin’s natural moisture level with Sodium Hyaluronate 

- Paraben-free
- Sulfate-free
- Phthalate-free
- Mineral oil-free
- Vegan

The Primer Plus SPF and Primer Plus Mattifier are priced at $38 USD for a 1.3oz tube while the Setting Spray is $34 USD for a 100ml spray. The new primers are currently sold at BobbiBrownCosmetics.com, Sephora, and everywhere Bobbi Brown cosmetics are sold.

Products mentioned in article

Bobbi Brown Primer Plus Protection SPF 50

Bobbi Brown Primer Plus Hydrating 3 in 1 Setting Spray

Bobbi Brown Primer Plus Mattifier

Marlen Elliot Harrison

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as Playboy...(more)