Bumble and bumble Color Minded Collection

Bumble and bumble, a salon brand famous for their high-quality hair care products, launches a new collection designed to protect hair colorers’ investment.

The new collection, called Color Minded, is formulated to enhance the vibrancy of colored hair and to prevent its fading. More than 75% of U.S. prestige hair care customers color their hair and more than half of them regularly use color-protecting products. The new range is aimed to these customers and it offers everything a customer would need for a complete color care routine: a sulfate-free shampoo, conditioner, UV-protective styling balm, UV-protective polish, and five-minute in-salon treatment. All formulas rely on a dual-polymer technology, designed to make hair impermeable to water, thus retaining the color, preventing washing-out and protecting it from fading.

Color Minded collection will be available starting from April and carried in all Bumble and bumble salon networks, Sephora, select Bloomingdale’s, Bluemercury, Space NK and bumbleandbumble.com.

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)