Bumble and bumble is preparing to launch a brand new Thickening range in mid-March.l The new thickening collection will be designed to offer more options for voluminous full-bodied hair-styles.

The new Bumble and bumble Thickening collection is designed to give answer to one of the top three hair-care concerns – the lack of volume. The collection will roll out in two phases. In March, the Thickening Full Form Mousse ($29) and the Thickening Creme Contour ($27) are going to hit the shelves. The range will be complemented in July, with the Thickening Dryspun Finish ($29). All of the products form the Bumble and bumble Thickening range will be available from approximately 3,300 retail and salon doors. Speaking about the collection, and this year’s styling trends, the brand’s editorial stylist, Jimmy Paul, said: “My fantasy was to give the illusion of more hair — that is what I asked Bumble and bumble for.” The products they created are carefully designed so that the mouse is dense and strong, but it doesn't leave a cakey feel, while the crème adds definition and shine but it doesn't deflate the hair.

Bumble and bumble has also announced future extensions to the lineup, from basic and simple to creative and professional.

Source: WWD

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