Chanel Blue Serum

Published: 2016-11-28 by Marina Milojević in Skin Care

Chanel is preparing to launch a completely new anti-aging solution powered by longevity ingredients sourced from the world's Blue Zones - geographic areas of the world where people live measurably longer lives. Aptly dubbed the Blue Serum, Chanel's latest skincare innovation promises to give us a completely different approach to anti-ageing. Unlike most of the traditional anti-aging solutions, which come with a promise of turning back the clock, Chanel's Blue Serum embraces a more holistic approach to aging.

The Blue Serum is inspired by common lifestyle characteristics that are shared among the people inhabiting the Blue Zones. For example, Venn Diagram of longevity clues from Okinawa, Sardinia, and Loma Linda, shows that these people are putting family before other concerns, they are socially engaged, a constant moderate physical activity is an inseparable part of their lives, they smoke less, eat moderately (semi-vegetarian diet with plenty of legumes), and consume alcohol in reasonable amounts, especially wine.

Encapsulating the spirit of the Blue Zones, Chanel has created a powerful anti-aging serum based on three key ingredients sourced from the world’s hot spots of longevity: green coffee from Costa Rica, olives from Sardinia, and mastic resin from Greece, where it is also known by the name "Chios tears". Combined together, these precious ingredients from the plants of the Blue Zones will improve the longevity of the skin and rekindle its youthful glow.

But, the Blue Serum is nothing like a magic potion. As Chanel suggests, women should become active participants in their own beauty. The Blue Serum is here to aid in their struggle against the signs of aging, but what is more important is to understand that cellular energy responds to our level of daily exercise, that cellular metabolism is associated with a balanced diet, and cellular stress is a subject to stress in our daily lives. By addressing all of these issues, we’re contributing to healthier, measurably longer lives, and more youthful appearance.

Chanel Blue Serum is launching at all Chanel counters, January 6^th 2017. The serum is presented in a 30ml pump bottle, and it retails at around $95.00 USD.

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