Charlotte Tilbury launches Dry, Reusable Sheet Face Mask

Published: 2017-02-23 by Marina Milojević in Skin Care

Charlotte Tilbury has announced the launch of its latest skin care innovation, which promises to revolutionize the beauty world. The new Instant Magic Facial Dry Sheet Mask is unlike anything you’ve ever tried before.

As its name suggests, this is, actually, a completely dry sheet mask made from a comfortable textile cloth, imprinted with active ingredients. The mask works to instantly lift, reduce wrinkles, smooth, moisturize, and brighten skin – all this without any serum, liquid, or cream formula.

As Charlotte Tilbury explains, this mask an in-built technological 5 Skin Solution IQ (?), which adapts to your skin to feed it with exactly what it needs. Thanks to the bio-mimetic revolutionary system, this innovative treatment slowly but steadily releases ingredients, giving it time to immerse into the skin without being destroyed. The effects of the mask should last for up to eight hours, keeping your skin hydrated and revitalized all day long.

According to 30 women who tried the mask over a 2 week period:

91% agree skin is more hydrated
85% agree skin is brighter
91% agree skin is smoother
70% agree wrinkles are reduced
73% agree facial contours are lifted

The mask is quite simple to use. Apply it over face, using ear loops to fasten it to your skin. This little tweak gives it one important advantage over classic sheet masks - you can do anything wearing it!

Massage it into your skin for a couple of minutes, and leave on for 15 minutes, while continuing to do your thing. The dry formula promises gorgeous results, even on-the-go. When the time runs up, remove the mask from your face and make sure to keep it. That’s right! Charlotte Tilbury Instant magic Facial Dry Sheet Mask is dry, and therefore anti-bacterial, so you can reuse it up to three times!

Charlotte Tilbury Instant Magic Facial Dry Sheet Mask launches March 2017. A single mask retails for $22.00, while a pack of 4 masks retails for $80.00.

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