Clarins Shaping Facial Lift Total V Contouring Serum

Published: 2014-06-11 by Marina Milojević in Skin Care

Clarins is launching a new generation of its famous countering serum, which is, this time, offered with a newely updated formula designed specifically for Asian women.

The Shaping Facial Lift Total V Contouring Serum is a result of the 15 years of research into the field of Asian skin. One of the most common skin concerns for Asian women is their face contour. As reported by Clarins, at a recent scientific presentation held in Tokyo, what Asian women typically want is a slimmer, V-shaped face. Some of them have even tried to correct their look with jaw surgery, while others use less invasive methods such as “jaw slings” or face slimming belts, which are designed for overnight beauty routine, to counter the face and make it appear slimmer.

According to Calrins’ investigations, the natural roundness of the Asian face may also be a consequence of an unbalanced diet and the modern day lifestyle. The width of the face, viscosity of the dermis, and ptosis under the chin are especially linked with these lifestyle factors. Since the Asian face has an incline towards heaviness from the front and in profile, overweightness may only accentuate this natural roundness of the face, and especially in the chin region. Poor diet, rich with fats and sugars, may also be one of the causes of bloated face.

The research has enabled Clarins to formulate the new Total V Contouring Power Complex, which combines plant extracts to counteract the effects of fat, fluid and sugar. The result, the perfect 3V Contour, is noticeable after only four weeks - slimmer face, refined cheeks and lifted jawline. The first anti-fat action, is possible due guarana extract and caffeine. The second, anti-fluid action relies on the draining powers of zerumbet ginger extract. Finally, there is an anti-sugar action, based on kaki extract, which promises to tighten the contours and prevent slackening of the skin.