Color Me, also known as the Automatic Foundation, is a brand new makeup tool designed to improve and speedup makeup application.

The Color Me tool is designed specifically for application of different kinds of foundations – from pressed powder, minerals, to liquid formulas, and even bb creams and tinted moisturizers. Color me is, actually, a pulsating sponge that mimics subtle finger tapping. It beats at a fascinating rate of no less than 15,000 pulsations per minute, which ensures flawless makeup application in a matter of seconds. The tool is designed to make makeup application quick and effortless while giving a smooth, airbrushed look to the skin.

The Color Me automatic sponge applies foundation in less than two minutes, cutting the application time in half with improved evenness. The device uses interchangeable sponges that work with all kinds of foundations, buffing the color into the skin… 

Eric Jimenez, the creator of Color Me system, is demonstrating his new product in the following video:

To use the Color Me Automatic Foundation Applicator, simply attach sponge to device and put a small amount of foundation onto sponge before pushing the button. Tap the foundation from sponge onto forehead, cheeks, nose and chin, and then push the button to turn the device into pulsating mode, while sweeping it across the face. To build coverage, repeat the whole process.

• Color Me Automatic Foundation Applicator Kit includes one applicator device, one disposable sponge for liquid foundation, one disposable sponge for powder foundation, and one CR2032 battery. The kit is priced at $54.00

• Color Me Sponge Refill Sets are sold separately for liquid and for powder formulas. Each set is priced at $ 9.00, and it includes two hygienic, disposable sponges. The sponges are designed for 7-day use with the foundation applicator device.

Be the first to know when the Automatic Foundation Applicator becomes available, please visit ColorMeBeauty website, and join the waiting list. Color Me Automatic Foundation Applicator will also be available from ulta.com and 250 Ulta doors as of September 2014.

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