COVERGIRL Clean Limited Edition Compacts

I’m sure you’ve all heard about the COVERGIRL, but did you hear about the "Clean Makeup for Clean Water" campaign launched by this brand?

This charitable program is launched recently and completely aimed toward providing clean drinking water to places and people in need. And really, for most of us browsing through these pages and searching for the best make-up or self-care product, water is not an issue. It is something we take for granted in our everyday life. However, a global water crisis is one of the most critical issues of our time. More than one out of six people lack access to safe drinking water, namely 1.1 billion people, and more than two out of six lack adequate sanitation, namely 2.6 billion people. According to the World Health Organization, 3900 children die every day from water borne diseases.

With the help of the Clean Makeup line, COVERGIRL has already donated $500,000 to the program for Children's Safe Drinking Water, providing 50 million liters of drinking water to children across the world. This year, on their 50^th anniversary, they will be launching a new round of the campaign, by introducing limited edition Clean pressed powder compacts, available in African-inspired prints. Each Limited Edition Clean Compact purchased will provide a week’s worth of clean drinking water for a child in Africa, for a donation of up to $50,000.

Support this noble cause by purchasing the COVERGIRL Limited Edition Clean Compact at Food and Drug retailers until supplies last. It will also be available at WalMart starting from June 2011.

Thanks!

Products mentioned in article

COVERGIRL Clean Pressed Powder, Oil Control

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)