Covergirl Hunger Games Catching Fire Collection

Published: 2013-05-21 by Marina Milojević in Makeup

CoverGirl announces the Hunger Games Catching Fire Collection, which is the beauty brand’s first major movie sponsorship ever.

CoverGirl the exclusive makeup partner for the film which is scheduled for release on November 22. As a part of the contract, Covergirl will launch an exciting campaign inspired by the Hunger Games and the upcoming Capitol Collection. Needless to say, Covergirl products have been used during the production of the film, to create various fantasy and beauty looks.

Speaking about the collaboration, Esi Eggleston Bracey, VP and general manager, global P&G Cosmetics, said: “All of us at CoverGirl were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of ‘The Hunger Games: Catching Fire.’”

The collection will hit the shelves in Fall 2013, but the ads will be rolling out shortly. Here is a sneak peek at COVERGIRL's new 'The Hunger Games: Catching Fire' campaign.