Dior Addict It-Lash Mascara and Dior Addict It-Line Eyeliner

Dior has announced two new eye products for the upcoming summer. This time, the prestige beauty brand launches the It-Lash mascara and the It-Line eyeliner, two innovative high-quality products designed to provide the most amazing stylistic effects.

As announced by the brand, the Dior Addict It-Lash Mascara promises to help you achieve a modern, doe-eyed look in an instant. It offers fabulous impact combined with unusually vibrant color, long-lasting hold, and amplified volume and length. In addition, the formula is very easy to apply and equally easy to remove. It blends waxes with a gel base, which promises a gorgeous, full-blooded color, and easy removal with warm water or standard makeup remover. The elastomer brush is very soft, and sculpted to coat the full length of lashes, catching even the tiniest one on the bottom and far corners.

There are four shades of Dior Addict It-Lash Mascara to choose from:

• It-Purple, a dizzying shade for downright sophistication,
• It-Blue, saturated in color for electric eyes,
• It-Pink, a funky, in-your-face hue, and
• It-Black, for breathtaking depth.

Dior Addict It-Line liner is an innovative shiny liner based on the exclusive gel formula. As announced by Dior, the new It-Line eyeliner is an ultimate must-have for any fashionista. It promises a pure color, rich payoff, intense shine, and amazingly long-lasting hold. The integrated applicator is designed to provide extreme precision, while the non-sticky formula dries instantly. Same as the It-Lash Mascara, Dior Addict It-Line eyeliner rinses off quickly and easily, with lukewarm water or makeup remover. The product is available in four matching shades: It-Black, It-Blue, It-Pink and It-Purple.

Dior Addict It-Lash Mascara and Dior Addict It-Line Eyeliner will hit the shelves in June 2014. The mascara is priced at $26.00, while the eyeliner retails for $31.00

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)