Dior Lip Glow to the Max

This year, Dior reveals a new secret from the Backstage: the new formula of LIP MAXIMIZER, launched 10 years ago and already an iconic product that makes the lips fuller, and the new  LIP GLOW TO THE MAX which takes the formula of the LIP GLOW and puts it in a two tones product swirled into a candy-like appearance.

Already a must for so many women, LIP GLOW is now pushing the boundaries of brightness, color and "TO THE MAX" shine, according to Peter Philips, the Creative & Image Director of Dior Make-up.

DIOR ADDICT LIP MAXIMIZER

This is the 1st Dior backstage lip plumping gloss for smooth, hydrated lips and an instant, long-lasting plump effect. Its formula contains volumizing spheres of hyaluronic acid for hydration and a volume-maximizing effect.

"Developed by Peter Philips, the new irresistible color range was inspired by the fresh shades of iconic Lip Glow balm. Seven translucent colors in two finishes with optimal amount of pigments and volume-boosting shine."

The new edition promises: 

• +29% instant lip volume
• longer duration
• 24h hydration 
• +86% smoother lips after 4 weeks of use

The shades are:

• 201 Pink: light pink with a pearly finish
• 204 Coral: bright coral with a pearly finish
• 206 Berry: berry shade with a pearly finish
• 207 Raspberry: raspberry pink with a pearly finish
• 209 Holo Purple: light purple with a holographic finish
• 210 Holo Pink: bright coral pink with a holographic finish
• 212 Rosewood: rosewood with a pearly finish
• 213 Beige US ONLY): light beige with a pure shine

The price is $34.00 USD.

DIOR ADDICT LIP GLOW TO THE MAX

The product is announced as the 1st Dior backstage lip balm with "Color & Glow" action that naturally revives color for fresh and radiant lips.

It promises: 

• 24h hydration as a result of concentrated mango butter formula
• adaptable color, thanks to Color Revival technology
• extra radiant result & exceptional shine with light-reflecting pearlescent pigments that intensifie glow
• two finishes: ROSÉ & HOLOGRAPHIC

"Lip Glow has become a must have for so many women, and it is now stretching the boundaries of radiance, color and shine "To The Max"," declares Peter Philips.

The shades are:

• 201 Pink: light pink with a pearly finish
• 204 Coral: bright coral with a pearly finish
• 206 Berry: berry shade with a pearly finish
• 207 Raspberry: raspberry pink with a pearly finish
• 209 Holo Purple: light purple with a holographic finish
• 210 Holo Pink: bright coral pink with a holographic finish
• 212 Rosewood: rosewood with a pearly finish

The price is $34.00 USD.

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